"Nobody has a crystal ball, and part of evolving a business plan is to say, ‘I might have said we’re going left, but I see the opportunity and we’re going right.’” – Ryan Kavanaugh

Today, forward-thinking businesses are making incremental strides toward deploying big-data-centric architectures. These complex systems are positioned around the commodity computing power found in Hadoop or Hadoop-like distributed big data storage systems, also knowns as the data lake.

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