Scripps Networks is a subsidiary of the E. W. Scripps Company, a diverse media concern with interests in national lifestyle cable networks, newspaper publishing, broadcast television stations, electronic commerce, interactive media, and licensing and syndication. Scripps operates daily and community newspapers in 18 markets, 10 broadcast TV stations, five cable and satellite television programming networks, a television retailing network and online search and comparison shopping services. Scripps Networks brands include HGTV, Food Network, DIY Network, FINE LIVING and GAC. Scripps Networks Web sites include HGTV.com, FoodNetwork.com, DIYnetwork.com, FINELIVING.com and GACTV.com. Scripps Networks programming can be seen in more than 115 countries.

Scripps Networks has the responsibility of selling advertising on each of our network brands. With a different sales team for each network and more than 100 sales representatives in the field, information on advertisers, agencies and networks was not centralized. Reps worked with a combination of spreadsheets and Outlook contact files to maintain their customer base and conduct new business sales.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access