November 12, 2009 – Saugatuck Technology, a research-based market strategy consulting firm, recently released an analysis of cloud monetization capabilities, which they found to be critical in meeting the operational challenges of a software as a service business.
Recent Gartner studies showed that 99% of respondents are currently discussing implementing cloud solutions, and SaaS is expected to grow 18% in 2009. According to Saugatuck’s study, “Monetizing the Cloud: Assessing Billing and Payment Providers,” effective billing and payment solutions are essential in enabling monetization, providing agility in competitive situations, managing the channel, and reducing operational costs for any cloud services provider.
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