SAS, the leader in business intelligence, announced plans for the release of a new assessment service offering based on its patent-pending Information Evolution Model (IEM). This model enables organizations to objectively evaluate their use of information resources and accurately lay out a road map for improvements that optimize business returns.

The IEM, submitted to the U.S. Patent and Trademark Office under the title of "Enterprise Information Evolution Analysis System and Method," describes how well a company manages and utilizes information as a strategic corporate asset. It then allows the company to determine its performance against a five- level evolutionary continuum that ranges from a purely operational focus at the low end, to performance that leverages information to produce continuous innovation at the high end. By understanding and following the IEM, companies can gain insight to better align strategies and identify critical relationships and gaps along four key company dimensions people, process, culture and infrastructure. By understanding and improving alignment in these critical dimensions, companies can maximize the value and impact of information as a strategic corporate asset to gain competitive advantage.

SAS also announced its intent to use the IEM as a core concept to help customers improve their strategic use of information. The Information Evolution Assessment, a consulting service from SAS, will be offered globally, beginning in 2004.

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