February 21, 2012 – SAS announced a deal to acquire aiMatch, a cloud-based advertisement sales and management provider.
The North Carolina business analytics provider stated in a news release that the buy would give more offerings specific to publishers in the digital ad industry, an area that SAS noted that it expects to grow by tens of billions of dollars in the coming years. Jim Davis, SAS SVP and CMO, said in a news release that his vendor’s analytics offerings would work toward enabling real-time, purpose-built analytics for ad inventory and optimization in aiMatch’s cloud-based ad server technology. That tie-in with analytics and ad inventory is lacking and makes it more difficult for publishers to determine ad pricing, audiences and inventory, said Davis.
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