REVIEWER: Mikhail Semenuik, director of analytics at TrueCar Inc.

BACKGROUND: TrueCar Inc. is an automotive solutions provider focused on changing how cars are sold. It provides a significantly better customer experience while helping qualified dealer partners to gain incremental market share and reduce costs. is a transparent, visual publisher of new car transaction data. Its price reports help both dealers and consumers to agree on the parameters of a fair deal by providing an accurate, comprehensive, simple understanding of what others actually paid for the identically equipped new car over the last 30 days both locally and nationally.   PLATFORMS: We are running on a Linux CentOS 5.4 x86 platform. We will be moving servers during 2011 and have not made a decision whether we'll stick to CentOS, but we are definitely going to run on Linux.

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