SAS recently hosted its 6th annual data mining analysis and applications conference, M2003, held in Las Vegas. M2003 featured several prominent keynote speakers and 30 world-renowned data mining experts. The conference drew a record crowd of more than 610 attendees representing more than 40 U.S. states and 20 countries around the world and created a unique forum for exchanging new ideas and best practices.

Keynote addresses from well-known data mining thought leaders were featured on both days. Andreas Weigend, chief scientist at, delivered an in- depth, behind-the-scenes analysis of Amazon customer behavior and how they have successfully used the latest in data sourcing, personalization and predictive modeling to improve both the customer experience and the bottom line. Professor Lotfi Zadeh, the pioneer of "fuzzy logic" techniques and distinguished professor of computer science at the University of California, Berkeley; Tom Mitchell, professor of computer science at Carnegie Mellon University and founding director of CMU's Center for Automated Learning and Discovery; and Raghu Ramakrishnan, internationally recognized professor at the University of Wisconsin, all gave compelling talks on the latest data mining trends.

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