SAS stated in a news release that it would merge Assetlink’s marketing operations management systems into its own customer intelligence offerings. There, SAS said that Assetlink solutions would bring workflow management for marketers, increase measurement capabilities, and enhance data integration and management for various data warehouse platforms.
According to SAS, the integration would also add support for real-time and predictive analytics in marketing, and Jim Davis, SAS senior vice president and chief marketing officer, said in a news release that Assetlink’s solutions are expected to cut down on bottlenecks of marketing data.
David Raab, principal at marketing technology analysts Raab Associates, said in a release that accompanied the acquisition that the deal fits the marketing management needs for the companies and their customers.
“It allows SAS to offer the full range of marketing planning and execution features that are part of high-end marketing automation suites,” said Raab.
The deal for the privately held Assetlink is closed with no contingencies, said SAS spokesman Steve Polilli. All of the approximately 60 employees of Assetlink, based in Pleasanton, California, are expected to join SAS in the acquisition, Polilli says.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access