SAS, a provider of business intelligence, announced the acquisition of Marketmax, a provider of advanced retail planning and merchandise intelligence software with a customer base that includes The Home Depot, Lowe's and Marks & Spencer plc. With this acquisition, SAS adds Marketmax's complete suite of integrated Retail Merchandise Planning applications and its team of retail industry experts to SAS' robust set of retail business intelligence offerings and expertise. The acquisition accelerates an aggressive strategy by SAS to become the world leader in retail intelligence applications that meet the analytic, planning, forecasting and optimization needs of this dynamic industry. Retailers and their suppliers can now make smarter merchandising decisions and maximize customer satisfaction and their own profitability by ensuring that they have the right merchandise to meet current demands.
This move is a clear demonstration of SAS' commitment to the retail industry. An industry-focused approach to sales, marketing and research and development has been the long-term vision of SAS President and CEO Jim Goodnight, who believes that business intelligence is not just about providing tools, but also about providing solutions that meet the needs of very specific industries. To support this belief SAS has recently verticalized its offerings for the financial services and life sciences industries. The retail industry was a natural choice as SAS' next industry vertical since the company has 27 years of experience serving retailers, such as Wal-Mart, Amazon.com, The Limited, RONA and Casino, through its data management and analytical software.
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