August 4, 2008 - SAS acquired IDeaS Revenue Optimization, provider of advanced revenue-management software for the hospitality industry.
According to SAS, with its existing broad portfolio of market-leading advanced analytics, business intelligence (BI) and industry-specific solutions, SAS now has the leading revenue-management offering designed specifically for the travel and hospitality industries.
SAS gains a robust application portfolio and technology foundation for extending IDeaS price and revenue optimization to other industries. SAS solutions will leverage revenue- and price-optimization capabilities to help organizations gain deeper insights into their customers and operations to maximize profitability.
"IDeaS is extremely successful in the hospitality industry, and its highly regarded application base is capable of much more," said Jim Goodnight, CEO of SAS. "SAS will build on that for other industries while remaining attentive to the extremely loyal IDeaS customer base. SAS has the will, the resources and the domain expertise to nurture the potential of IDeaS."
IDeaS, with 200 employees, is now a wholly owned subsidiary of SAS, but it will continue operating under its current management. Its global customers include: Hilton, Hyatt International, Mandarin Oriental, Intercontinental Hotels Group, The Venetian Hotel and Casino, Stations Casinos, Lindner Hotels, Fairmont Hotels, Manchester Airport Group and BAA.
"SAS is a perfect fit for IDeaS. Customers of neither company are locked into long-term licenses, so we both have to earn our customers' business on a daily basis," said Ed Booth, CEO and Chairman of IDeaS. "We have sought for some time to expand our scope beyond hospitality applications and SAS, with a corporate culture remarkably similar to ours, will provide IDeaS with the resources to stretch its wings."
Both SAS and IDeaS are privately held. Financial terms of the acquisition are not available.
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