Cary, N.C., June 14, 2000 SAS Institute, a market leader in Web-enabled data warehousing and decision support, announced that it has acquired DataFlux Corp., a Raleigh, N.C.-based developer of data cleansing software tools that increase the accuracy and usability of corporate databases. The purchase is part of SAS’s recently announced effort to boost investment in complementary technologies to accelerate new products to market. DataFlux technology extends SAS data warehousing capabilities for customer relationship management (CRM).
“SAS is a phenomenal company, and this acquisition provides DataFlux with an excellent opportunity to increase our exposure on a worldwide level,” said Bob Brauer, DataFlux co-founder and vice president of products. “Addressing the need for accurate, reliable data for the delivery of time-critical business solutions is a priority for both SAS and DataFlux. This technology integration will provide substantial value in the areas of data quality and cleansing solutions for data warehousing, CRM and Web-enabled data-driven solutions.”
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