SAS executives have provided more transparency to ongoing activities to bring data management subsidiary DataFlux closer to the core brand. The news is expected to be formalized at an analyst conference in Europe next week.

DataFlux sales were absorbed into SAS late last year, and the marketing organization has stayed intact but is now part of the larger SAS business. Since October, the DataFlux and SAS teams, including R&D, have been working more closely together, said Jim Davis, SVP and chief marketing officer at SAS.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access