SAS executives have provided more transparency to ongoing activities to bring data management subsidiary DataFlux closer to the core brand. The news is expected to be formalized at an analyst conference in Europe next week.
DataFlux sales were absorbed into SAS late last year, and the marketing organization has stayed intact but is now part of the larger SAS business. Since October, the DataFlux and SAS teams, including R&D, have been working more closely together, said Jim Davis, SVP and chief marketing officer at SAS.
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