June 5, 2013 – SAP has plotted out a deal to buy hybris, the e-commerce software and cloud vendor, in an effort to bring forward its CRM and customer experience capabilities.

In a joint statement on the proposed deal, SAP indicated that hybris’ capabilities would work in conjunction with its highly touted HANA in-memory platform, as well as SAP Jam social software, moving toward its “next generation of customer experience.” hybris would continue to operate as an independent business unit with its existing management team, according to a release on the proposed deal.

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