June 5, 2013 – SAP has plotted out a deal to buy hybris, the e-commerce software and cloud vendor, in an effort to bring forward its CRM and customer experience capabilities.

In a joint statement on the proposed deal, SAP indicated that hybris’ capabilities would work in conjunction with its highly touted HANA in-memory platform, as well as SAP Jam social software, moving toward its “next generation of customer experience.” hybris would continue to operate as an independent business unit with its existing management team, according to a release on the proposed deal.

The private, Swiss-based vendor was founded in 1997, with a major investor in Palo Alto equity firm HGGC. Financial details of the proposed deal were not disclosed. It is expected to close in Q3, subject to customary conditions.

In reviewing the proposed deal, Constellation Research VP and Principal Analyst Holger Mueller says the deal would fill a “key gap” over e-commerce channel consistency in SAP’s CRM offerings. From a customer perspective, Mueller warns that SAP “still lags [with] specific integration options” in previous deals, like the one for HR and talent management vendor SuccessFactors, so SAP customers “should evaluate plans toward a matrix commerce future and wait for the integration strategy and options.”

SAP has attracted positive attention of late in its high-value turnaround from a few years of changes and has also joined other large enterprise business system vendors in flirtation over buying out collaboration software vendor Jive.

This was the second acquisition in the commerce and marketing space this week, after Tuesday’s announcement that salesforce.com would pay approximately $2.5 billion for ExactTarget.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access