November 9, 2011 – In-memory capabilities and industry-specific mobile apps are driving a series of new releases and enhancements from SAP.

At its SAPPHIRE NOW and SAP TechEd events co-located in Madrid on Wednesday, SAP formally announced new features and data connectivity that build on its revamped analytics and data management plans from earlier in the year.

The SAP HANA in-memory platform, generally available in June was the centerpiece of two of the announcements, and a big part of the vendor’s direction, said Sanjay Poonen, global solutions president, in a pre-briefing. The SAP StreamWork application includes analytics and collaboration updates with data retrieval access in SAP HANA. HANA now also serves as the backdrop for new capabilities in SAP’s NetWeaver Business Warehouse, with connectivity that adds in-memory and analytics access that SAP hopes will entice its 13,000 customers with a “seamless swap” off existing rival warehouses like those from Oracle, Poonen said. In conjunction with the NetWeaver release, SAP also launched ChariTra, an on-demand application for developers to build on the HANA platform.

In addition, SAP rolled out a series of industry-specific applications and mobile BusinessObjects portfolio functionality available through a new enterprise app store. Based on database and infrastructure capabilities it took on with the May 2010 acquisition of Sybase, are aimed at mobilizing electronic medical record access, field sales and services, business data and collaboration, and citizen reporting of questions and concerns to government agencies.

Poonen stated that the updates and new releases were part of the driving factor in recent acquisitions of Right Hemisphere, a maker of 3-D visualization software, and Crossgate, a B2B networking provider.

Dan Vesset, program VP for business analytics with IDC, who was briefed on the various SAP announcements, says the Sybase partnership gives a “management layer” boost to SAP’s mobile BI functionality and interface. Vesset says the biggest announcement was the performance enhancements to HANA, largely for specific in-memory uses like rapid scenario evaluation from applications for planning.

“So, for now, SAP will likely find most success with customers who are looking to upgrade or update their existing BI/analytics tools or planning oriented analytic applications,” he says.

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