(Bloomberg) -- SAP SE traces its history back 43 years, its average worker is about 40 and the business software maker’s 71- year-old founder is still actively involved in decisions. Next week, the company is starting a program to make it a more attractive place for young people to work.

SAP will introduce an "Early Talent" program to lure and retain developers and sales staff either straight from college or with less than two years’ work experience by offering more training, job rotation and a faster track to promotion, said Chief Human Resources Officer Stefan Ries.

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