SAP AG is reporting strong sales of its enterprise customer relationship management system among high-tech companies. The Walldorf, Germany-based provider of enterprise business software says high-tech companies “are adopting mySAP CRM to integrate customer-centric strategies across their business, global supply chains and partner networks” to better manage sales and production forecasts as well generate leads.
SAP says its high-tech customers include Symbol Technologies Inc., Brother International Corp., CreoScitex, Siemens Brazil and Infineon Technologies AG.
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