SAP SE, the German software company with more than 13,000 employees in the U.S., is competing with Google Inc. and Facebook Inc. for top Silicon Valley graduates the old-fashioned way: a face-to-face pitch.

“Not a lot of companies are doing that anymore, this is where you gain traction,” Stefan Ries, SAP’s personnel chief, said today at Bloomberg’s Berlin office. “People want to see you and talk to you and that hopefully makes the difference.”

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