July 27, 2011 – SAP business analytics and data visualizations will be connected to Google’s global mapping prowess in new capabilities announced Wednesday from a joint collaboration.

Features in the partnership would enable SAP customers to visualize and analyze data sets based on geospatial boundaries found in Google’s Maps and Earth applications, according to a news release. In return, information from Google applications such as its vehicle traffic reports could be entered into SAP supply chain and distribution systems to optimize routes, according to a presentation from Jonathan Becher, EVP of marketing at SAP. In one example of use, Becher says that a government or real estate agency could link data on foreclosures and housing values to a map of a city or region to outline trend areas better than would be found in a traditional spreadsheet.

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