(Bloomberg) -- Samsung Electronics Co. is acquiring Viv Labs Inc., a U.S.-based artificial-intelligence software company, seeking to bolster its expertise as smartphones become virtual assistants for complex tasks.

The deal is a coup for Suwon, South Korea-based Samsung; the developers behind Viv also founded Siri, which was sold to Apple Inc. and became the voice-based digital assistant on iPhones and other gadgets. Viv has been working on an AI platform that understands plain language so that users can interact with computers and software programs.

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