introduced the Radian6 Social Marketing Cloud, a service designed to allow companies to leverage social media as part of their marketing efforts.

“Social media is the single biggest change in marketing in the last decade,” Marcel LeBrun, senior vice president and general manager for Salesforce Radian6. ”Social enterprises recognize that social media provides real-time opportunities to delight customers and prospects.”

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access