Intuit Inc. and Salesforce.com have formed a strategic alliance that will result in the creation of a new application merging customer relationship and financial management to allow QuickBooks customers to use cloud-based CRM to save time and close more deals.

The yet to be released application will provide information to those in sales and management to eliminate data entry in two different systems, showing aggregated customer information alongside the probability for deal closure. The application is expected to be available this summer, with pricing to be announced at launch time. Once available, it will be featured in the Intuit App Center.

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