June 4, 2013 – salesforce.com announced a big investment in the cloud marketing space with a $2.5 billion proposal for vendor ExactTarget.

ExactTarget provides digital marketing cloud solutions, particularly across email and social media campaigns. In a release on the proposed deal, salesforce.com stated it would combine ExactTarget offerings and capabilities with those already in-house, especially from previous acquisitions of Radian6, Buddy Media and Social.com.

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