June 4, 2013 – salesforce.com announced a big investment in the cloud marketing space with a $2.5 billion proposal for vendor ExactTarget.
ExactTarget provides digital marketing cloud solutions, particularly across email and social media campaigns. In a release on the proposed deal, salesforce.com stated it would combine ExactTarget offerings and capabilities with those already in-house, especially from previous acquisitions of Radian6, Buddy Media and Social.com.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access