August 29, 2011 – Salesforce has quietly made one acquisition this month and may buy another vendor among the product announcements and chart-topping concerts at its annual cloud CRM conference this week in San Francisco.
Although no formal announcement has been made, Salesforce acknowledged that it acquired Israeli encryption services provider Navajo Systems earlier in August. Rochelle Garner, Salesforce director of strategic communications, declined to give further details on that or any other moves, but noted that the company would offer more information about its acquisition and product plans during its annual Dreamforce conference this week.
According to various analysts and Twitter chatter, another potential deal may be in the works for Assistly, a social media customer experience and management service provider which already counts Salesforce as one of its primary investors.
Kate Leggett, customer service technology analyst with Forrester Research, says she has heard much of the talk on that possible Assistly deal. She says Assistly’s offerings for a customer view over a number of social media outlets and traditional channels including phone numbers make it a unique entity that would fall in line with buys on the innovation side as seen during last year’s conference.
“Salesforce in their messaging has been all about the social customer … and if there were to be an acquisition of Assistly, it would be very natural,” Leggett says.
Dreamforce ’11 includes talks by Eric Schmidt of Google and outgoing federal CIO Vivek Kundra, as well as performances by heavy metal band Metallica and rap/pop band leader Will.i.am of The Black Eyed Peas. The conference begins Tuesday.
Click here to read our blog from Ventana’s Mark A. Smith on how marketers should plan for Dreamforce.
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