(Bloomberg) -- Salesforce.com Inc. introduced a product that helps consumer companies track customers and improve online shopping, as the software maker seeks a broader lineup of services to fend off rivals.

The offering, called Commerce Cloud, is available Tuesday, adding to Salesforce’s products in areas such as customer relationship management, the San Francisco-based company said in a statement. The service is built on the acquisition of Demandware earlier this year. It taps existing options of Demandware’s software to manage e-commerce with extra features including artificial-intelligence tools and a new way to buy through Apple Inc.’s mobile payments system.

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