Salesforce took another step beyond cloud CRM today, launching Salesforce Wave for Big Data -- which seeks to offer "analytics for the rest of us." Major names from across the cloud, analytics and Hadoop industries -- including Google, Cloudera, Hortonworks, New Relic, Informatica and Trifacta -- joined the launch party.

Most major cloud providers now offer some sort of big data, Hadoop or analytics services. But Salesforce is trying to connect the dots between data and sales, service, marketing and other prime business operations.

Using Wave for Big Data, Salesforce claims business professionals can discover correlations and patterns across any combination of transactional data—such as CRM, ERP, finance, and HR systems—and unstructured or semi-structured big data sets, all from within the Analytics Cloud.

Salesforce Analytics Cloud is generally available in English, with additional language support forthcoming -- though exact timing was not disclosed. The Analytics Cloud mobile app is available on Apple iOS for iPhone, iPad and Apple Watch, with additional device support forthcoming.

Bigger Picture

The Salesforce analytics push comes the same day that IBM introduced behavior-based predictive analytics solutions for multiple vertical markets.

Also, Salesforce organized its unveiling just ahead of Hadoop Summit (June 9-11), where Hortonworks and other big data specialists will discuss key market trends tied to machine-to-machine computing, the Internet of Things and more effective predictive analytics.

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