December 8, 2010 – Enterprise cloud computing firm announced Wednesday a definitive agreement to pay $212 million for Heroku, a Web application development company based on the Ruby platform.  

Ruby has become the leading development language used to write social and mobile applications, and more than 105,000 Web apps run on Heroku’s application platform, according to the company website. salesforce has made previous agreements with Google and VMware on application language, and this acquisition is an acknowledgement of both the growth of Ruby use and of salesforce’s own troubles with PaaS coding, says John R. Rymer, vice president at Forrester Research.

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