Salesforce has launched App Hub -- which is designed to help small and midsize (SMB) companies deliver better customer service and, by extension, a better customer experience.

The new App Hub is a "one-stop shop for SMBs to easily access more than 50 partner apps that help them enhance the customer service experience and accelerate growth," Salesforce said in a prepared statement. The apps manage everything from e-commerce and email marketing, to telephony and text messaging support. Salesforce senior VP Leyla Seka oversees the new business.

The App Hub, starting at $30 per user per month, potentially counters cloud-centric service desk apps like ServiceNow. Salesforce says App Hub features:

  • A single dashboard/console for all apps that integrate into -- giving SMBs a single, unified view of all customer data to resolve business and support issues.
  • Telephony integrations that display service calls in the agent view. Additional multi-channel integrations span chat, email, self-service, social media and web.
  • Desk Connect technology syncs data from support cases to Salesforce.

The App Hub arrives as Salesforce attempts to overcome Wall Street fears about slowing growth. Salesforce's shares fell about three percent within hours after the company shared a financial forecast last week that was weaker than Wall Street expected.

Still, Salesforce is rapidly diversifying beyond its cloud CRM heritage. Only days before the App Hub announcement, said its cloud analytics ecosystem was growing rapidly.

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