More than 45 companies have joined the Salesforce Analytics Cloud ecosystem since the initiative started about a month ago -- a promising sign amid slower-than-expected growth at the cloud CRM provider.
True believers in the analytics cloud include Dun & Bradstreet, Health Market Science, Thomson Reuters, Capgemini and IBM, Salesforce.com claims.
Salesforce.com's analytics push comes as the cloud CRM company deals with slower-than-anticipated growth. During an earnings call yesterday, Saleforce.com disclosed a lower-than-anticipated profit and revenue forecast that disappointed investors -- driving down shares about 4.5 percent.
Analytics Cloud is the sixth cloud in the Salesforce Customer Success Platform -- which extends Salesforce beyond its core CRM heritage.
Using the analytics system, Salesforce.com claims:
- Sales reps can combine regional demographic data and historical purchasing patterns to determine which products they should sell to which customers.
- Customer service agents can resolve issues faster by understanding which stages of a product's life cycle are generating the most service inquiries.
- Marketers can refine promotional campaigns based on how customers are reacting to key trends.
- Companies can now build custom mobile analytics apps for their customers to analyze patterns, discover trends and deliver actionable insights.
Salesforce Analytics Cloud starts at $125 per user per month.
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