(Bloomberg) -- Salesforce.com Inc. aims to cut the time its customers spend plugging data into its systems by weaving machine-learning technology from acquisition RelateIQ into its software for managing sales accounts.

SalesforceIQ, unveiled Tuesday at the company’s Dreamforce annual conference in San Francisco, follows the company’s purchase of startup RelateIQ Inc. for $390 million in 2014. RelateIQ made tools that automatically keep track of a salesperson’s interactions with customers, log that information, and use predictive technology to offer helpful reminders about when they should get back in contact. That technology has been directly integrated with Salesforce’s largest single product by revenue, Sales Cloud.

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