(Bloomberg) -- Salesforce.com Inc. is acquiring MetaMind, an artificial-intelligence startup that specializes in deep-learning services, boosting its capabilities for the new technology.

Terms were not disclosed. The Palo Alto, California-based company helps business users employ deep learning technology, which trains networks of computers to mimic the human brain’s ability to recognize and analyze pictures or text without explicit instructions. The acquisition will help Salesforce offer AI capabilities to automate and personalize customer support, marketing and many other business processes, MetaMind said on its website.

“We thought about how to maximize our impact with deep learning and we feel like Salesforce is the best place to do that,” Richard Socher, MetaMind’s chief executive officer, said in an interview. “We’re always about AI for enterprise and they’re one of the most exciting enterprise companies in the world.”

Salesforce is boosting its focus on machine learning and automation as it looks for new ways to bolster its approach to helping customers tackle sales with their own clients. The San Francisco-based company in 2014 spent $390 million to purchase startup RelateIQ Inc., which made predictive tools that have been integrated with Salesforce products.

MetaMind raised $8 million in December 2014 from Salesforce CEO Marc Benioff and Khosla Ventures.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access