REVIEWER: Dan Ingle, vice president of data services for PeopleFirst.com.

BACKGROUND: PeopleFirst.com is the nation's largest online originator and servicer of Blank Check vehicle loans. Established in 1995, the company was founded in response to the needs of individuals who were poorly serviced and often overcharged with traditional financing. The founders of the company, all with experience in the automotive finance and banking industries, innovated a new technology to create a secure and efficient online environment where consumers could go for a competitive vehicle loan.

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