September 10, 2008 - DataFlux, a leading provider of data quality and data integration solutions, announced that Rotary International, one of the world’s leading humanitarian service organizations, selected DataFlux dfPower Studio to identify duplicate and incomplete records corresponding to Rotary’s more than 1.2 million members worldwide.


Rotary International is currently in the process of migrating its membership data to a central membership repository. The process has proven extremely complicated, requiring Rotary to merge numerous databases and to reconcile multiple records – all with bits of correct data – into one master member record. Rotary’s core membership database has grown organically over the past 10 to 12 years. Because the organization receives member data from 33,000 Rotary clubs in more than 200 countries and geographical areas, maintaining quality is a constant challenge.


Rotary selected DataFlux dfPower Studio to standardize its international membership data. Verifying and validating international address data is a top priority for the nonprofit, followed by data deduplication. According to Peter Markos, chief information officer for Rotary International, the organization evaluated several data quality solutions vendors, ultimately selecting DataFlux for its superior customer service, polished and user-friendly product and advanced analytics capabilities.


“At the end of the day, Rotary really is a service organization driven by its data,” Markos said. “We are making an ongoing commitment to ensure that we have the highest quality information. Better information helps Rotary achieve its humanitarian mission in communities around the world.”

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