REVIEWER: Todd Leiser, director of database marketing for Rodale.

BACKGROUND: Rodale Inc. is the world's leading source of information on healthy, active lifestyles. While you may not be familiar with the Rodale brand name, you most likely have purchased one of its products. The 70-year-old company reaches more than 30 million people worldwide each month with its magazines, books, Web sites and interactive media. Rodale magazines include Prevention, Men's Health, Organic Style, OG, Runner's World, Backpacker, Bicycling, Mountain Bike and Rodale's Scuba Diving. Each year, Rodale also sells more than 11 million books, publishes more than 100 new book titles and maintains a strong backlist of more than 500 titles.

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