REVIEWER: Joe Lafeir, vice president of Product Development for RLPTechnologies.

BACKGROUND: Over the years, R.L. Polk has been the gold standard for automotive vehicle and consumer data and has continuously improved its data management methods. The time was right to move beyond continuous improvement to develop an innovative approach that would revolutionize Polk's core foundational data warehouse. RLPTechnologies, a R.L. Polk & Co subsidiary, led a re-engineering effort to implement breakthrough technologies to standardize and enhance data from disparate sources. Based on the principles of Lean Manufacturing, the Enterprise Information Factory (EIF) was developed and has revolutionized the collection, standardization and enrichment of raw data. The project served as an incubator for RLPTechnologies to offer Polk's innovative software solution commercially, allowing others to benefit from higher quality data and integrate with less cost, time and risk.

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