We all know by now that data visualization can offer a tremendous opportunity to reach insights from data. It’s been called one of the most significant technologies of the 21st century (although visualizing data itself is a form of analysis that can be traced a long ways back in the visual communication lineage). This is because a well-designed, meaningful visualization leverages our intrinsic hard wiring to understand complex information visually.

Used correctly, data visualization can also deliver immediate, actionable, and aesthetically intriguing insights at a glance. This is a good thing, especially since the increasing self-service capabilities and functionality available in intuitive tools today are giving more business-oriented people the ability to independently create and share their personal visual discoveries.

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