The end of the one-size-fits-all database is nigh. Today’s 30-year-old online transaction processing (OLTP) databases weren’t designed to handle ad hoc queries against terabytes of data. That means companies today are facing conflicting data storage challenges as their databases are growing rapidly along with their need to conduct complex ad hoc queries on the data. Companies that spend millions of dollars on stopgap measures typically see limited benefits and, ultimately, have to rethink their strategies if they want to compete effectively.  


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