ROI is the crux of the matter. Every business intelligence customer wants to know that, sooner or later, they’ll have something to show for all the expense and hassle.

To ponder the meaning of it all — or just to learn how to sell with ROI — 19 BI experts and vendor representatives gathered one morning in July at the annual Pacific Northwest BI Summit at the Weasku Inn in Grants Pass, Oregon. In less than 90 minutes, they showed that the event really is a summit.

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