Corresponding with the growing number of mobile device users among consumers, retailers overwhelmingly agree that mobile must be the top priority for their digital business in 2014, according to the 2014 Shop.org/Forrester Research Inc. “State of Retailing Online” survey.
The companies surveyed 70 retailers in October and November 2013, and more than half (53 percent) cited mobile efforts as a top priority, identifying responsive design, mobile site optimization and tablet redesign among key focus areas.
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