Big data and analytics have become top priorities for a growing number of retail executives. Yet many retailers don’t yet have mature big data and analytics competencies across five critical dimensions — intent, people, process, technology and data — according to a new study from IDC Retail Insights.
The study, "Business Strategy: IDC Maturity Model Benchmark — Big Data and Analytics in Retail in North America,” presents benchmark data on the maturity of BDA capabilities of North American retailers, identifies the key capabilities that characterize retailers whose BDA programs have met or exceeded their expectations, and offers detailed guidance for achieving BDA success.
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