Manufacturing Insights, an IDC company a leader in global technology research for manufacturers and retailers, announces the launch of its a new professional organization for senior executives at supplier and retail organizations to maximize radio frequency identification (RFID) technology. The RFID Executive Council will comprise members from the nation's top retail outlets and supplier organizations for product categories such as Audio/Video, Computing, Media & Entertainment, Appliances, and Lawn & Garden Equipment, as well as thought leaders from Manufacturing Insights' team of industry experts.

Dedicated to providing a forum for retailers and suppliers to share effective practices and network on all RFID-related trends and topics, the RFID Executive Council is scheduled to host its inaugural meeting on September 28, 2006 at the Westin Hotel in Waltham, Mass. The meeting will feature a revolutionary alternative RFID technology being implemented by council participants, Best Buy and Sears. The technology goes directly to item-level tagging for the council's specific product categories.

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