Reservoir Partners, a leading relationship management strategy firm, announced the immediate availability of its newest report, Proactive Service: Outbound Customer Communications. This report is the first in a series of Best Practices studies being conducted by Reservoir Partners to look at how leading companies are strategically leveraging technology to enhance their customer relationships. The methodology for these studies involves interviewing and profiling leading corporations and featuring the business and technology factors driving their customer success.

“There's a tremendous amount of confusion among companies seeking to communicate in a proactive, outbound fashion with their customers," said Chris Selland, managing director and founder of Reservoir Partners. "Particularly given recent do-not-call legislation and pending do-not-spam/mail bills, companies are understandably gun-shy about how to reach out to their customers, yet at the same time realize that effective outbound customer communications provides a huge competitive advantage. By focusing on how leading companies are providing solutions, our Best Practices research series is a perfect venue for helping companies sort through the confusion and enhance their relationships."

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