Reservoir Partners, an end-user focused relationship management strategy firm, announced the availability of its newest report, “CRM Leadership Strategies: C-Level's Involvement in the Customer Experience.” This report continues the firm's series of Best Practices studies looking at how leading companies are strategically leveraging technology to enhance their customer relationships.
This particular report focuses on how 'C-Level' executives (CEOs, CTOs, CFOs, CIOs and CMOs) participate in CRM and the depth of their involvement. The methodology for Reservoir Partners' Best Practices studies involves interviewing and profiling leading corporations and featuring the business and technology factors driving their customer successes.
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