Reservoir Partners, an end-user focused relationship management strategy firm, announced the availability of its newest report, “CRM Leadership Strategies: C-Level's Involvement in the Customer Experience.” This report continues the firm's series of Best Practices studies looking at how leading companies are strategically leveraging technology to enhance their customer relationships.

This particular report focuses on how 'C-Level' executives (CEOs, CTOs, CFOs, CIOs and CMOs) participate in CRM and the depth of their involvement. The methodology for Reservoir Partners' Best Practices studies involves interviewing and profiling leading corporations and featuring the business and technology factors driving their customer successes.

"It's well-documented that many CRM implementations have been less than successful. We decided to look at whether C-Level executives could really make a difference," said Chris Selland, managing director and founder of Reservoir Partners. "What we found was a clear set of guidelines and Best Practices, as well as issues that required C-Level resolution, among companies that had seen true CRM success. This report shares these findings, and our insights, for the purpose of assisting the many companies who are still struggling with CRM or are trying to better realize its benefits."

The report can be obtained/purchased by sending an e-mail to Upcoming reports in the Best Practices series will focus on customer service, customer analytics, next-generation contact centers and customer analytics.

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