Although only 12.1 percent of US companies with a Web presence cite direct financial loss as a concern of suffering an online security breach, more than 40 percent are concerned about the impact that an online security invasion has on consumers' trust and confidence, suggests new research from Jupiter Media Metrix.

While these "soft" concerns speak well of customer-focused operations, Jupiter analysts have found that their lack of direct financial value contribute to tremendously low planned growth in security spending.

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