It’s a classic business situation. IT organizations and end users face the "buy vs. build" decision when evaluating their options for information systems. Buying is usually the preference. Compared to building, buying requires fewer IT resources, gets the customer to deployment far sooner, brings with it the domain expertise automated by the application and transfers the burden of risk (especially concerning system integration) firmly onto the shoulders of the vendor.

However, finding a packaged analytic application that – out of the box – satisfies all the requirements of users and IT is particularly challenging, because the four areas of customer requirements typical of an analytic application vary from one end-user organization to another. Despite the variance, many common attributes can be anticipated by software vendors and packaged into analytic applications.

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