A growing number of major global companies are investing substantial resources to manage their reputation risk and have increased their efforts to do so over the last three years, according to a new report from The Conference Board, the global business research and membership organization.

“Safeguarding reputation is even more critical today because companies have developed successful ways to make reputation risk management part of their overall risk management,” says Ellen Hexter, director, enterprise risk management at The Conference Board and co-author of the report with Sandy Bayer, president of Bayer Consulting.

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