You all remember Red Brick Systems, the upstart relational database software company tucked away in the woods of Los Gatos, California--the company that made headlines with the slogan "Performance is Everything." Although you probably haven't looked at them for a couple of years, maybe it's time you take a second look. While Red Brick hasn't exactly buried its well-known slogan, the company's newly articulated strategy certainly suggests that maybe there are other criteria you ought to consider in addition to performance.
In these days of hype and superhype, Red Brick has been something of an anomaly. The company's major competitors are IBM, Microsoft and Oracle (in alphabetical order), unquestionably the three greatest marketers in the IT business. While the competition has loudly touted its products and images from any handy rooftop, Red Brick, a techy company, has been quietly peddling its wares to power users, where performance is certainly one of the most important system criteria.
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