It has become popular to attach the term "real-time" to many concepts in business intelligence (BI) and data warehousing (DW) –­ real-time BI, real-time enterprise, real-time warehouse, real-time ETL (extract, transform and load), real-time analytics, and so on.

I dislike this usage because it conveys a partial truth while obscuring the important issues. In our industry, the usage of "real-time" as an adjective has unfortunately become marketing fluff. Some have suggested the term "right-time" as a substitute; however, that begs the question about what is right.

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