Nearly two-thirds of global competitive strategies will require real-time "third platform" computing technologies by 2016, International Data Corp. predicts.

Third platform is a term used to loosely define how mobile, cloud, social and big data technologies are converging to change business. Fully 65 percent of global competitive strategies will require real-time third-platform IT as a Service (ITaaS) within two years, IDC says.

The ability of CIOs and IT organizations to understand how business users want services that fulfill actual business needs, not traditional IT components, is significantly changing the ways in which service management is defined as successful, the firm says.

IDC’s new report, IDC PlanScape: Accelerating IT’s Progress to Business Maturity, offers guidance about the business justification for creating a more mature, business-oriented service management strategy.

Newer technologies are fundamentally shifting how IT organizations function, how business is conducted, and how enterprises compete, the report says. This requires restructuring IT to deliver services focused on realizing the enterprises' competitive strategies.

In the study, IDC describes a planning framework that lets CIOs and IT organizations prepare for and respond to the new imperatives.

"Creating a mature, strategic business alignment between IT and its customers requires a clearly defined end-state vision, an empowering IT culture capable of initiating rapid change, and an increasing focus on the financial costs and benefits as measured from a consumption basis versus the traditional cost-budget basis," Bill Keyworth, vice president of research at IDC, said in a statement.

"A method of assessing service innovation maturity is needed as a planning tool and source of guidance to prioritize and evaluate the progress of an IT organization in adopting to the true customer—business—perspective of IT 3rd Platform services," Keyworth said.

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