Common sense is becoming uncommon in the business intelligence (BI) marketplace these days. In the rush to deploy BI solutions, business leaders and information technology (IT) managers are not applying due "intelligence" in determining which business intelligence solutions may benefit their business and how. As new BI concepts are surfacing, organizations are rushing to deploy them without performing up-front analysis. This lack of direction and game plan is leading organizations to unsuccessful BI projects, causing frustration and business ineffectiveness.

BI is continuously evolving. We have seen BI evolve from ad hoc requests for sales and productivity reports in the 1960s to what we see in today's agile corporations that have combined different decision support techniques to continuously improve business performance and gain success (see Figure 1).

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