“Shrek 2” was the top-grossing movie, “The Da Vinci Code” the best-selling book, and Janet Jackson suffered an infamous “wardrobe malfunction” at the Super Bowl. The year was 2004, and it’s also when a new term – Master Data Management – first entered the IT industry lexicon.

Within a couple of years, Master Data Management, or MDM, was being hailed as one of the hottest trends in enterprise IT, with vendors releasing products meant to address it and developers building and incorporating application-specific MDM. Early-adopter companies proclaimed MDM’s benefits.

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